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Social Media’s Power
If you scoff at the power of social media, consider this: yesterday, the Associated Press’s Twitter feed was hacked. For the space of about two minutes, someone posted false Tweets about an attack on...
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Wordless Wednesday
For you Pinterest folks…my photo, my meme, my cats. Go ahead and share. Enjoy my first of what I hope will be a series of Wordless Wednesday photo posts!
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Service Isn’t Always the Answer
Many business owners immediately turn to improving service – or sales – as a way to fix declining profits. But is it always about service? I read a recent article in the Wall Street Journal in which...
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Wordless Wednesday
For you Pinterest folks…my photo, my meme. Go ahead and share. Enjoy Wordless Wednesday photo posts!
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Should Retailers Apologize for Bad Marketing Moves?
You know what’s creepier than J.C. Penney without coupons and special sales? J.C. Penney who apologizes for bad marketing…in a television ad. Last night as we were watching television, a new J.C....
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How Do You Choose Keywords for Search Engine Optimization?
Choosing the Right Words for Search Engine Optimization Search engine optimization (SEO) is the process by which search engines find, recognize, and index content on your website so that they can then...
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Wordless Wednesday: Rise Above Your Challenges
For you Pinterest folks…my photo, my meme. Go ahead and share. Enjoy Wordless Wednesday photo posts!
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The Importance of Inbound Links
According to almost every reliable source, inbound links are a crucial element for search engine optimization success. Good quality inbound links – those from websites the search engines regard...
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Why Is It So Hard to Talk About Your Own Company?
Why is it so hard to talk about your own company, to share your successes, to promote yourself and your work? When was the last time you wrote a biographical blurb about yourself or the About page on...
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Why Elevator Pitches Deserve to Die
“Write me an elevator pitch.” “I need an elevator speech for my new product.” When I led marketing for a major company, not a week went by that a product manager wasn’t at my door demanding an elevator...
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How Do I Get a Mailing List?
Direct mail, I am glad to say, isn’t dead. It’s experience a revival. Many small business owners have come to realize that direct mail offers a personal, measurable way to communicate with their...
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Email Marketing Tips: Don’t Be Afraid of the Unsubscribe Button
This past week saw me at the end of my rope. I don’t usually get so exasperated with a fellow marketer that I’m ready to call them and read them the riot act, but this guy really ticked me off. I...
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Direct Mail Statistics
My latest article for Arizona Central shares traditional direct mail statistics. In talking to business owners, I find many are a bit sheepish about revealing they continue to use direct mail. It...
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The Feast or Famine Cycle in Business
Do you know the ancient fable of the ant versus the grasshopper? (Okay, so that’s not a grasshopper in my picture above – it’s a 17 year cicada. But it works, so go with the metaphor.) In the...
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There Are No Guarantees in Marketing
There are no guarantees when it comes to marketing your products or services. There are also no guarantees that the delicious chocolate chip cookie recipe in the gourmet magazine that came in the mail...
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How Much Klout Do You Have?
Did you sign up for Klout? Do you even know what Klout is? Klout, said a friend of mine, is like high school all over again – a popularity contest. Since I was relatively popular, albeit geeky, in high...
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Google’s Keyword Analysis Tool Changing
Google, in its googly wisdom, is changing their workhorse for SEO writers and advertisers alike – the keyword analysis tool. At first, I panicked. Then I tried the new Keyword Planner. And I liked it....
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Sneaky, Sneaky Advertising, or Viewer Beware
Viewers need to beware of more than sharks flying from the sky. Unless you were living under a rock, you probably heard the chuckles and snide remarks aimed at Sharknado, the SyFy channel’s latest...
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New Look to the Blog!
I’ve spiffed up the Seven Oaks Consulting website this week, making it more about my writing services. I’m still offering marketing consulting, especially tactical execution and management of marketing...
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Google Wants Rel No Follows on Press Release?
You’re joking, right? I wish I was. Read all about it here: Google Says Treat Press Releases Like Ads Yet once again, the google gods have spoken and decided that we the peons have tried one trick...
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