Forbes ran an excellent piece today on the five phases of content marketing. I especially liked their insight into the dilemma most companies face when they embark on content marketing strategies – it’s tough to be interesting, entertaining an engaging every day, day in and day out! That’s why it’s imperative that you find a content marketing partner you can trust, someone who “gets” your brand and, more importantly, understands you audience inside and out.
Read the original article here: The Five Phases of Content Marketing
